Trade shows are expensive. The stand space, the build, the staff, the travel, costs add up quickly. And there you are among a hundred other stands, hoping visitors come your way. There is a proven way to make your stand stand out and hold visitors longer: a live magician. Here you'll read how it works and why it is so effective.
The problem: visitors walk past
At a busy trade show, a visitor has on average 3 to 7 seconds to decide whether to stop at your stand. Brochures, roll-ups and screens are increasingly failing to stand out, everyone has them. What does stand out: people laughing, reacting and gathering around something unexpected.
That is precisely what a live magician at a trade show stand does. He attracts attention, creates a crowd and holds visitors. Visitors who spend longer at your stand = more conversations = more leads.
Why live magic works at trade shows
A magician at a trade show works for three reasons. First, he is visually attractive, he moves, he talks, he causes reactions. Second, he creates a crowd effect: people walk towards where other people are standing. Third, he gives your sales colleagues the perfect opening for a conversation.
While Sudesh Roman performs magic for a group of visitors, your team can strike up conversations. 'Amazing, isn't it? Let us tell you a bit more about what we do.' Magic as a conversation starter.
- ✦Up to 3× more visitors at your stand
- ✦Longer dwell time = more sales conversations
- ✦Crowd effect: visitors attract visitors
- ✦Perfect opening for your sales team
How do you integrate a magician into your trade show formula?
The most effective formula: Sudesh Roman performs in blocks of 20-30 minutes, after which your team can approach the gathered visitors. In between he circulates and attracts new visitors.
Optionally: Sudesh weaves your product name or key message into his act. A vanishing pen suggesting 'your product is indispensable'. A card with your logo. A mental trick in which your company name takes centre stage. This way entertainment is also communication.
Practical considerations for trade show entertainment
You don't need to arrange a stage or technical installation. A magician for a trade show stand requires minimal space. Sudesh Roman adapts his act to the stand space, the crowd and the type of show.
Sudesh has experience at trade shows in the Netherlands and Belgium and knows exactly how to attract visitors without being pushy, valuable knowledge in an environment where visitors are overwhelmed with sales messages.
- ✦No stage or technical equipment required
- ✦Works on stands of any size
- ✦Blocks of 20-30 minutes, alternated with breaks
- ✦Optional integration of your brand or message
At a trade show you stand out with life, movement and unexpectedness, not with yet another roll-up. A professional magician at your stand is the smartest investment for more visitors, longer dwell time and more sales conversations. Sudesh Roman has proven results at trade shows and expos across the Benelux.